Hi, I'm Alex, I have worked in the Fashion Industry for 20 years,  working for brands such as Matches, Red magazine and Conde Nast Traveller, styling fashion and celebrity shoots as well as editing Shopping pages and Fashion supplements. I'VE worked for numerous High Street stores, styling advertising campaigns and Look Books and written for numberous publications and newspapers (The Times, Glamour.co.uk, Red, The Telegraph). I set up the popular blog ‘The Frugality’ in 2012, working on editorial and commercial projects and   launched my first product (matchboxes!) in 2020, working with artists Frances Costelloe and Simone Brewster, both of which sold out within a few weeks (something, as a phillumenist, I am hugely proud of). 

I now work solely on my social channels (@alexandra.stedman) and my newsletter (The R.U.E), with over 550k followers and subscribers. my ethos is ‘taste doesn’t have to be expensive’ and i pride myself on finding the best pieces to invest in, whether that’s a floral bowl from Tiger, Hay candles at TK Maxx or an investment knit you'll wear for years to come. 

Photograph: Eva K Salvi

Get in touch: kj@thefound.co.uk